![]() Cialdinis principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Youll learn cialdinis universal principles of influence, including new research and new uses so you can become an even more skilled persuaderand just as importantly, youll learn how to defend yourself against unethical influence attempts. With Cialdini as a guide, you dont have to be a scientist to learn how to use this Science. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. ![]() In the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. ![]() ![]()
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